Creative Director, WGSN Group
in Hong Kong
Vilislava Petrova is a consumer, colour and trend researcher. Vilislava joined the WGSN Group in Hong Kong where she now oversees the creation of all APAC content and manages a team of trend researches across the region. Vilislava comes from a design background and prior to joining WGSN APAC she headed the trend and colour research department for CONVERSE, based in New York City. For the past three years, Vili has been teaching trend and colour forecasting at Parsons The New School for Design in New York City and Paris. Vilislava has consulted some of the biggest brands and retailers in the world, including Macy's, Walmart, GAP, Target, Converse, NIKE, Samsung, and Shiseido on creative direction and trend implementation.