Principal, Spencer X Smith Consulting
in Madison, Wisconsin
Spencer's goal? To help you understand what works in digital marketing & social media through teaching in Plain English.
Spencer Smith is the founder of Spencer X. Smith Consulting, and principal of the Cobalt Companies, a real estate investment firm he started in 2000. Spencer is also an instructor at the University of Wisconsin, where he teaches classes on Business Plans, Lean Business Tools, Internet Marketing & Strategy, and Teaching-Based Marketing.
He’s had the privilege of working with seven Fortune 500 companies – IBM, Kohl’s Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. In 2015, he conducted over 40 speaking appearances & three Keynote Speeches, including the Wisconsin Alumni Research Foundation (WARF), the $1B intellectual property arm of the University of Wisconsin.
How to Launch a Rocket from Your Smart Phone
BY SPENCER SMITH
@ VOL 16
ON FEB 18, 2016
“They had state of the art technology… [but] an inability to communicate is what jeopardised their mission.”
In “How to Launch a Rocket From Your Smartphone” from PechaKucha Night Madison (Wisconson)’s 16th volume, speaker Spencer Smith debates an urban myth many know well. You may have heard that the smartphone you own is more powerful than the computers that put men on the moon. Do you think that's really true? Is raw computer power the most important component of this question? Once you hear the data from speaker, you could have a different opinion.
This was "PechaKucha of the Day" on Tuesday, March 8th, 2016.
Stop Researching and Start Failing
BY SPENCER SMITH
@ VOL 23
ON AUG 23, 2017
The internet is great, isn't it? You (and everyon else) can learn anything you want at any time for free. There's a dark side to this ever-growing and ubiquitously available resource, though. In this presentation, Spencer Smith will share his experiences in learning five disparate topics, and how the internet might have actually prevented him in executing on the successes tied to each of the five.