Founder & CEO, PayYourSelfie, Inc.
Michelle Smyth is CEO of PayYourSelfie, Inc., a consumer intelligence company that humanizes data about people’s attitudes, behaviors and lifestyles. Her patent-pending photo survey method is used by marketers and researchers to visualize and better understand consumers as they are, not as they portray. Michelle has been telling stories her entire career, first as a journalist and then as a marketer. Today, she uses selfies to reveal truths and inspire stories about people. Michelle lives in the north side of Chicago with her family and her frisbee-catching black Labrador, Fiddler.