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Matthew Rosenberg

Founding Principal, M-Rad in Los Angeles United States

M-Rad is an international award-winning design studio that looks to re-conceptualize architecture through social and environmental research. It was founded in Los Angeles, California in 2012 by Matthew Rosenberg, a Canadian born designer who has worked and studied across four continents.

The studio is dedicated to exploring authentic solutions with clients that are interested in redefining the architectural style of our time.

Whether in a mixed use cultural project or an intimate residential home, our projects aim to skew traditional architectural elements so that a person’s daily routine may be enhanced by subtle shifts in their perspective.

The work, while varied in scale and eclectic in scope, is harmonized by alternative sustainable solutions and enhanced social exchanges. We are working to facilitate the development of socially generated solutions that will enhance the function of our buildings or strengthen a city’s infrastructure. The goal of M-Rad is to introduce elements that reinvigorate the existing landscape into public spaces and offer the community a chance to define a thriving culture. Our hope is that our designs help to build a stronger bond between the community and their built environment by offering them a part in its development.

We provide bespoke solutions to problems that are universal.

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Gamification of our Everyday

@ VOL 31 ON DEC 04, 2014

Matthew Rosenberg, a Founding Principal at M-Rad based in LA predicts our future will become somewhat of a peewee's playhouse. He believes gamifying our everyday life can induce people to live a more meaningful life. In this presentation, he takes us through a few examples of digital and physical projects that use gaming to solve global issues.

"Presentation of the Day" on March 31, 2015.

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Toronto @ Metro Toronto Convention Centre
Dec 04, 2014