Founder and Co-Owner, M1 Sports Management Inc
in New Westminster
Mark Ernsting is the founder and co‐owner of M1 Sports Management – an agency that oversees Corporate Marketing, Event Management and Athlete Representation. After graduating from the University of British Columbia, School of Kinesiology, Mark received a cycling and academic scholarship to attend Midwestern State University in the United States where he completed his graduate degree in Exercise Physiology.
In his athletic career, Mark is an accomplished; five‐time Canadian National Track Cycling Champion and four-time Division 1 US Collegiate National Cycling Champion. As an athlete, he has had the privilege of representing cycling teams in North America and Europe, and was part of the Canadian National Team for 10-years. Mark competed for Canada at World Cups, World Championships, Pan‐Am Games, and other International Road and Track events until his retirement from the sport in 2004.
Upon graduation, Mark accepted a position as a Professor of Exercise Science & Sport Management at West Virginia Wesleyan Collage in WV (USA) where he established and created a world‐class scientific testing facility. He also brought the local business community together through his interactive sport management program. Mark’s teaching philosophy is that students learn best when required to practice what they are taught.
It was, however, in 2007 that Mark made the decision to leave academia, return to Canada, and begin his own sports management business. Mark has successfully lead his M1’s clients to attain their marketing goals and objectives using interactive and innovative business to business strategies. Mark is the first Canadian to become certified as a UCI Rider Agent to legally represent cyclists at the World Tour level; he has been instrumental in establishing one of Canada’s professional road cycling programs, the H&R Block Pro Cycling Team; and has been recognized by Canadian Cycling Magazine as one of Canada’s most influential individuals in the sport.