Higher Education, The University of Akron
Your Brand Is Bullsh!t
BY KEVIN SMITH
@ VOL 10
ON FEB 09, 2018
All that glitters is not gold and this is never more true than in a day when online profiles, avatars, and "branding" has taken over how we package ourselves. While the world becomes obsessed with creating "personal brands," Kevin Smith argues that the true worth of a brand is in its dependability, and in order to achieve this, we have to understand our leverage points then double down on who we are.