Creative Director, Senior Designer, Sound Mind Creative
in Asheville, NC
A creative force to be reckoned with, Jenny Fares has been an active player in Asheville’s artistic community for nearly twenty years. Jenny is a mover, shaker, and all around crowd rouser. Her collaborations are a walloping cacophony of sound and fury, art and fun. She thrives in creative, energetic circles - and it shows.
Jenny started her career working for some of Atlanta’s top ad agencies, designing for Coca-Cola, M&M, Mars and UPS. She left the big city for the relaxed pace of Asheville in 2002, and opened Sound Mind Creative in 2004. While building a national client base, Jenny collaborated with a handful of Asheville’s rising agencies. In 2018, Jenny moved to her current studio in the River Arts District. She was honored to be named Best of Graphic Design in WNC by Mountain Xpress readers in 2012 and 2013.
With a personal battle cry, “Power to the People!”, Jenny’s humanitarian efforts reflect her creative, playful heart - benefiting the good people of Asheville in countless ways. She was very recently featured on the cover of Asheville Citizen-Times for creating a “legacy of innovative music programming” for the city, because of on going events she founded like Music Video Asheville and the Brown Bag Songwriting competition. She currently directs the Asheville Design Salon a monthly event that supports the graphic design and creative professionals highlighting the work of over 60 designers, photographers, developers, illustrators and more as well as panels on subjects like branding, trademark law and best business practices. The Design Salon is proud to be co-creating a 130ft mural for the City of Asheville called the Love Asheville Mural.
In addition to being a rocking designer, illustrator, trail runner, event planner, muralist and avid wig collector, she’s often covered in paint and saw dust from a summer art project called Fares Studio in Curve Studios. As the former lead singer of Asheville folk favorite, Jen and the Juice, she headlined area festivals including LAAFF and Downtown After Five, and the band’s record Meet the Hooligans of Bohemia was named among the top 10 regional albums of 2006 by 88.7 WNCW. In 2008, Jen and the Juice’s band cd was voted in the top 10 by WNCW readers. Today, Jenny enjoys taking her dog “Juice” to the Sound Mind Creative studio.