in Santa Barbara
Jacob’s expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative people. He embraces technology-driven solutions and aims to make them widely accessible. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science.
Why The Lagoon District?
BY JACOB TELL
@ VOL 18
ON AUG 17, 2016
Jacob Tell, CEO and co-founder of a Santa Barbara creative agency, Oniracom, speaks about the inspiration behind the Lagoon District. This up and coming area of Santa Barbara is home to commercial, industrial and residential locals. The history of area influenced the branding, as street names such as Laguna, Quarantina, and Salsipuedes pay homage to the past lagoon-style flooding of the neighborhood.
As an agency CEO, Jacob has studied and worked within the cultural transition from analog to digital, so his insight translates across demographics. Jacob’s expertise in marketing and production helps organizations of any size — from solopreneurs to global brands — build authentic communities and communicate effectively to their audience.