partner, user experience strategy, truematter
I Co-own the UX consultancy truematter in sunny South Carolina. I'm also a nature-loving ultra runner, writer, designer, speaker, traveler, and voracious reader.
The Hairy Bison: Creating an Offbeat, Insanely Great Trail Running Community
BY DEAN SCHUSTER
@ VOL 2
ON SEP 12, 2018
Born in Bridgeport, CT and now the co-organizer of the Harbison Trail Runners in South Carolina, Dean Schuster shares the story of growing a crazy group of runners from a couple of people to a massive club. The free trail running event (The Hairy Bison) is part theater of the absurd, part race, and part community fair -- and now one of the largest trail-runs in the state. The T-shirts have become instrumental in creating a huge following!