Bas van Hoeve
Creative Director, Design2Gather
I am Bas van Hoeve, a 24-year-old industrial designer born and raised in the Netherlands. With a strong passion for design and technology, I graduated my bachelor and master degree at the Eindhoven University of Technology department Industrial Design.
I am a proactive, enthusiastic, empathic and optimistic designer with a hands-on human centered design approach. Differences between people and cultures, from my neighbors' child to the prime minister, inspire me.
In my design process, I seek for the balance between meaningful design and technology to positively change behavior with a strong focus on the business aspects. I believe in the power of design to change society for the better and see a responsibility for designer to do so. For me, design isn’t finished until someone is using it.
Human Centered Design
BY BAS VAN HOEVE
@ VOL 26
ON JAN 14, 2016
"For this project, I particularly looked at the things that those children could do instead of what they couldn’t."
In Human Centered Design from PechaKucha Night Shanghai Vol. 26, Bas van Hoeve explains what inspires him when he's designing: people. He doesn't design just to create something nice or beautiful; he hopes his products actually help people. Don't just focus on the best paying customers, also pay attention to those most in need of specialized design.
This was "PechaKucha of the Day" on Monday, July 25th, 2016.