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Ashley Good

Founder & CEO, Fail Forward in Toronto Canada

After a year in Cairo with the UN Environment Programme and another in Ghana with Engineers Without Borders Canada, Ashley knew it was time for some bold new approaches to solve some of our toughest challenges. She saw amazing people whose creativity and potential for learning was stifled due to risk aversion and fear of failure. And so she returned to Toronto to start Fail Forward in 2011 and remains focused on helping organizations use failure as a catalyst for learning and innovation.

Her work on failure has received coverage in a wide range of media and news outlets, including the  Stanford Social Innovation Review, The Guardian, Harvard University’s Hauser Center for NonProfit Organizations, TED talks, BBC World, The New York Times , The Wall Street Journal, The Globe and Mail and, most recently in interview with Arlene Dickinson on CBC. Ashley was also the 2013 recipient of the prestigious Harvard Business Review and McKinsey Innovating Innovation Award.

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Fail Forward

@ VOL 25 ON SEP 20, 2013

Failure is sticky. It’s well known that people learn better from stories of failure than stories of success, yet failure is rarely discussed. Instead of treating projects and ideas that previously failed as a massive repository of R&D knowledge, these invaluable stories are often never told or actively swept under the rug.

But change is afoot! Failure, or rather, failing intelligently is becoming an essential skill in the rapidly changing world we live in. Organizations and individuals are increasingly relying on methods of transforming failures into new and effective ways of solving our most important and complex challenges – catalyzing overdue, or otherwise needed change.

Ashley Good will take her 20x20 to get the audience thinking about what’s possible if we reframe our failures, what holds us back from maximizing our learning, and what it means to fail intelligently.  

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Toronto @ Bento Miso
Sep 20, 2013