Lew Sherwood is President and Chief Branding Officer of Strategic Thunder Advertising & Branding. Over the past 40 years Lew has developed successful branding and advertising programs for blue chip companies such as Bulova, The New York Daily News, Buitoni, Hyatt Hotels, Bristol Myers, Pierre Cardin, Heinz, Psychology Today magazine, Beech-Nut Baby Food, the countries of Portugal and France, Walt Disney Pictures, and many others. Tonight Lew will pull back the curtain and show us some of the industry insider secrets of creating a major brand.
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