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PechaKucha Night Shenzhen

Mediation, Event, Design, Communication, RIPTIDE Studio in Shenzhen

郑雷:设计好的商业模式

PRESENTED ON SEP 06, 2014
IN SHENZHEN @ VOL 20

如果你认为设计师的创造力只局限在产品领域,那你就OUT了!“设计好的商业模式”是郑雷的设计团队的亮点之一。电子产品渗透在现代人生活的方方面面,电脑、移动硬盘、充电宝……苦于被各类电子产品所奴役的人们,不妨关注一下郑雷团队所设计的产品。

他通过20张图片分享了为生活做减法的设计理念。其中包括一款可以与所有笔记本电脑兼容的电源,轻薄便于携带,小身材大用途,用过的人都说好。郑雷说,他们除了要做最棒的设计和产品之外,还竭尽全力设计出好的商业模式,力求一条“无短板”的设计链条。因此,执行力显得至关重要。高效高质完成从设计到生产销售的每一个环节,用自身强大的气场吸引业界关注。这种专注的精气神儿,能不点个赞吗?

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戴美儿:没有眼镜就不会思考 I can't think without my glasses

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON SEP 06, 2014

戴美儿:没有眼镜就不会思考
“没了眼镜就不会思考”,戴美儿的眼镜宣言语出惊人,她是香港时尚眼镜品牌“Genic Eyewear”的创始人,在她的设计理念当中, 时尚、摄影、建筑、音乐或美容都可以作为设计灵感来源。但归根结底,她认为适合的才是最好的。因此,她致力于为塌鼻子亚洲人设计最适合佩戴的个性化眼镜,这个鼻梁上的小小物件,如果选对了可以与佩戴者融为一体,甚至让人觉得离开了它就“不会思考”。

除了分享这独具一格的设计理念,戴美儿还通过图片分享了“Genic Eyewear”品牌推出的多款产品。这些眼镜为切合亚洲人较扁鼻梁,鼻托做得较高,另备有复古形状、浮夸颜色或纹理,令眼镜不止于必需品,而是代表个性的时尚配饰。 戴美儿说,既然要做个性化设计,就要将个性化进行到底。因此她开设了“造一副属于自己的眼镜”工作坊,让参加者只需利用简单工具,花上数小时便能亲手造出独一无二、属于自己的眼镜。


1 Emily Dai: I can’t think without my  glasses
“I can’t think without my  glasses” says Emily Dai, the founder of Hong Kong fashion brand Genic Eyewear. According to her conception of design, fashion, photography, architecture, music and beauty are all inspirational. But she is also concerned with the practical elements of design. For this reason, Dai has dedicate herself to designing the most suitable glasses, particularly for Asians with lower noses.

In addition to sharing her unique design concepts, Emily Dai also shared photos of Genic Eyewear’s different product styles, incorporating retro shapes, flamboyant colours and textures. Dai says: “Good design must be personalised.” Her workshop’s stated aim is “to build glasses that belong to the owner.” Customers need only spend a couple of hours and curtesy of Genic Eyewear, they will have their own unique pair of glasses.

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李成:迷人的不确定性

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON MAY 24, 2014

在李成看来,“不确定性”是设计的魂儿,也是设计的根。社会发展日新月异,现代人如果捧着一个原始人专属的青铜器来喝水,一定会被另眼相看,我们回不到过去的生活,也无法延续往昔的生活状态,人类的生活需求在岁月更迭中渐渐演变,如何抓住这种变化,看透生活的“不确定性”,李成认为这是设计师应该思考的一大课题。

“随着社会发展,产品超出了我们过去的预期。”李成通过他设计的产品图片,比如手指咖啡杯,两面拖鞋来展现他赋予产品的新使命。不断超越客户的预期,不妄图去界定一个客户是他所坚持的设计理念。

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魏明:为什么设计?

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON SEP 06, 2014

设计师魏明与大家分享的第一张图上有个大大的“WHY”。为什么要做设计,希望通过设计达到什么目的,处女座的他,把严谨思维和完美主义融入设计当中。

以“为纯粹而设计”和“为商业而设计”为例。他做的一款电子产品,通过透明的外壳将产品内部的元器件都展现在消费者的眼中,毫无遮掩,纯粹成一种境界。商业,不应该成为设计师避而不谈的词儿。“做什么设计都是为了消费者可以买单”,这个观点直截了当。他为大家展示了一款在网站上销售的手表,“原材料的成本不高,但是通过设计提升了产品的价值,带给了使用者独特的体验”,这番话诚恳而实在。

“通过设计触摸未来”是一个较为新颖的观点。魏明认为设计未来是他的一大使命,而科技代表未来,因此在他的设计中可以看到科技的踪影。“现代人离不开通讯工具,从最初的BB机演变成今天的触屏手机,未来是否存在3D的手机?” 这款基于“未来”和“科技”理念设计的手机为他赢得了红点设计奖。

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朱力行:APP!APP!APP!

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON SEP 06, 2014

朱力行设计的这几款APP, 用“炫酷”来形容最恰当不过了。不过,光有华丽丽的前卫外表是不够的,这些APP的丰富内涵让人不得不惊叹于设计师的无边创意。

设计师致力于打造独特的用户体验——通过手指触点手机屏幕,即便五音不全,也可以创作自己专属的音乐,并将自创音乐设为铃声或上传至网络分享。在他分享的另一款软件中,用户“咔擦”自拍出来的照片,通过导入APP之中成为创作的工具,用手指拉伸扭曲照片,音乐就从变幻莫测的脸部表情中流淌而出,你想不想试一试?

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Upcycling product design 废弃物品回收设计

BY KEVIN 玮晋 CHUENG 张
@ VOL 22 ON OCT 18, 2014

“利用本地废料设计新产品” 首先他简述了自己的经历,读书的时候,老师告知他们做设计的意义是为了改善生活。随后他进入了电子产品行业,面对第一次自己的作品在商铺展现的时候,他觉得需要属于自己的东西,而不是量化产品。看我们的世界正面临着环境危机,他认为,设计师有责任,通过循环利用资源,让这个世界变得更美好。他利用废料来创建新产品,同时也与不同的非政府组织就地取材生产产品。他希望能够激发人们对新视角的产品是怎样制成的,消耗和处理。

"Designs new products with the use of local scrap". At first, he shortly introduced his own experience. When he was a student, the teacher told them that the meaning of design was to improve life. Later on, he entered the electronics industry. When it was the first time for him to show his work in the shop, he found it necessary to own something his own, rather than quantified products. Realizing that the world was facing an environmental crisis, he felt, as a designer, he had the duty to make the world better through cyclic utilization of resources. He created new products with the scrap, and produced some products with local materials together with various NGOs. He hoped to inspire people’s idea on how the products of new perspective are made and how to consume and dispose them.

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Furniture Design 家具设计

BY MICHAEL LEUNG
@ VOL 22 ON OCT 18, 2014

他分享的主要是一些设计产品和家具, 也有商标或小册子和视觉等的平面设计. 这些设计也曾在荷兰设计周展出,也在米兰等地展出。“专注的是概念,我们旨做概 念设计。目前进行的项目的主题是语言与设计。会发现语言哲学和设计在本质上其实是很相似的,所以我们创建一种文化特色设计的设计方法。’’他说道。

Michael Leung 梁展邦

Michael shared some of their main design products and furniture and also some graphics design such as logos, booklets and visual identities. These designs have been exhibited in Milan and many other places. Their attention to "idea", aimed to make their design conceptual. "The subject of our current project is about language and design". "We believe language philosophy and design are similar in essence, so we are creating a new culture and a characteristic design method''.

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工业设计 Industrial Design

BY 张译元 TERRY ZHANG
@ VOL 22 ON OCT 18, 2014

她通过展示了与游戏悍将、施华洛世奇、阿狸跨界合作的一款嵌 10万 钻的机箱,始于玩家,从硬件的布局和外观的定义都颠覆了传统的怪兽电脑等,来阐述工业设计师在一系列产品设计中所经历的点滴:如跨界的合作、对产品的调 研、生产过程中的跟单、产品呈现后的宣传、后续的跟进以及通过自然、建筑等领域汲取更多的创作风格等,表达了她对产品的极致追求,和打造专业领域的设计影 响力的决心。

Zhang Yiyuan elaborated the industrial designers "experiences in a series of products" design by demonstrating a chassis embedded 100,000 drills between the cross-border cooperation of Game Demon, Swarovski and Ali, which began from the player and subverted the typical monster computer from the layout of hardware and definition of appearance. The experiences included cross-border cooperation, investigation and survey of products, order supervising at the production process, product propaganda after the product was presented, subsequent follow-up and obtaining more creative styles in nature, architecture and other areas, which expressed her ultimate pursuit of product as well as her determination to build design influence in the professional field.

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室内设计 Interior Design

BY 廖添诚 MARCUS LIU
@ VOL 22 ON OCT 18, 2014

廖添诚强调设计的“个人与空间的平衡。保留建筑物里部分已有的物品,这不仅可以带给大家一种历史感,更是一种情感的深化,这些都体现在他所做的项目中。“我最喜欢的一个地方至少有两个不同的空间。”他这样说道。如同分享的服装店面,从外部看内部,不能将内部所有景象全部了解;一家“从以前到现在都是一只懒猪”的餐厅,整个店面都是玻璃,透过玻璃,来感受自我。最后他用一道自己喜爱的菜的图片来分享给大家“设计里一定要有自己爱的元素,好的设计需要打动自己,再打动别人。”

Liao Tiancheng emphasizes “the balance between individual and space in the design”.

Reserving part of the existing materials in the building can not only bring the public a sense of history, but also signify a deepening of emotions, all of which are reflected in his projects. He said, “My favorite place must have at least two different spaces.”  Just like a shared clothing store, one is unable to understand its inside panorama looking from the outside. A restaurant, which is "a lazy swine from before to date”, is entirely made of glass. One can feel himself through the glass. Eventually, he shared with others by a picture of his favorite dishes that was “the design must contain one’s loved elements as good design should move himself first before moving others.”

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Industrial Design 工业设计

BY WANG PENGXI 王鹏熙
@ VOL 22 ON OCT 18, 2014

他分享的是曾打动他本人并给他留下深刻记忆的设计。这些设计包容万象:如如今马路上经常可见的宝马汽车、二战中最优秀的最全能的活塞动力飞机以及时尚的 Dior戴妃包、香奈儿小黑群等产品中的设计元素及记忆等一些细节,来阐述优质的设计元素不但可以提升产品的辨识度,还能成就经典。

Wang Pengxi shares some old designs that have been impressed him deeply, it includes: BMW cars, most excellent piston engined aircraft in the War II, and the fashionable Lady Dior bag, the Little Black Dress of Miss Chanel etc, those high class design ideas, details and memories are like signatures that nobody can't forget and which make them classical.