PechaKucha Presentation

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张译元 Terry Zhang

工业设计 Industrial Design

PRESENTED ON OCT 18, 2014
IN SHENZHEN @ VOL 22

她通过展示了与游戏悍将、施华洛世奇、阿狸跨界合作的一款嵌 10万 钻的机箱,始于玩家,从硬件的布局和外观的定义都颠覆了传统的怪兽电脑等,来阐述工业设计师在一系列产品设计中所经历的点滴:如跨界的合作、对产品的调 研、生产过程中的跟单、产品呈现后的宣传、后续的跟进以及通过自然、建筑等领域汲取更多的创作风格等,表达了她对产品的极致追求,和打造专业领域的设计影 响力的决心。

Zhang Yiyuan elaborated the industrial designers "experiences in a series of products" design by demonstrating a chassis embedded 100,000 drills between the cross-border cooperation of Game Demon, Swarovski and Ali, which began from the player and subverted the typical monster computer from the layout of hardware and definition of appearance. The experiences included cross-border cooperation, investigation and survey of products, order supervising at the production process, product propaganda after the product was presented, subsequent follow-up and obtaining more creative styles in nature, architecture and other areas, which expressed her ultimate pursuit of product as well as her determination to build design influence in the professional field.

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No Picnic

BY JONAS BERGFELDT & DAN MCCORMICK
@ VOL 66 ON OCT 28, 2009

Swedish Style x PechaKuchaNight 04 Sweden LOVES Japan: A special Tokyo Design Week PechaKucha to celebrate 10 years of Swedish Style in Japan. www.nopicnic.com No Picnic is a successful industrial design company that has grown from 2 to 50 since the start in 1993. Their latest product "Pacemaker" is revolutionizing the world of DJ-ing.

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Partial to Plastic

BY FUMIE SHIBATA
@ VOL 107 ON OCT 30, 2013

Product designer Fumie Shibata shows us some of the things she has helped design. These include things such as capsules for a capsule hotel, thermometers, sippy cups, rice cookers, sunglasses, and vending machines with marketing capabilities. (in Japanese with English subtitles)

"Presentation of the Day" on November 20, 2013.

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郑雷:设计好的商业模式

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON SEP 06, 2014

如果你认为设计师的创造力只局限在产品领域,那你就OUT了!“设计好的商业模式”是郑雷的设计团队的亮点之一。电子产品渗透在现代人生活的方方面面,电脑、移动硬盘、充电宝……苦于被各类电子产品所奴役的人们,不妨关注一下郑雷团队所设计的产品。

他通过20张图片分享了为生活做减法的设计理念。其中包括一款可以与所有笔记本电脑兼容的电源,轻薄便于携带,小身材大用途,用过的人都说好。郑雷说,他们除了要做最棒的设计和产品之外,还竭尽全力设计出好的商业模式,力求一条“无短板”的设计链条。因此,执行力显得至关重要。高效高质完成从设计到生产销售的每一个环节,用自身强大的气场吸引业界关注。这种专注的精气神儿,能不点个赞吗?

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魏明:为什么设计?

BY PECHAKUCHA NIGHT SHENZHEN
@ VOL 20 ON SEP 06, 2014

设计师魏明与大家分享的第一张图上有个大大的“WHY”。为什么要做设计,希望通过设计达到什么目的,处女座的他,把严谨思维和完美主义融入设计当中。

以“为纯粹而设计”和“为商业而设计”为例。他做的一款电子产品,通过透明的外壳将产品内部的元器件都展现在消费者的眼中,毫无遮掩,纯粹成一种境界。商业,不应该成为设计师避而不谈的词儿。“做什么设计都是为了消费者可以买单”,这个观点直截了当。他为大家展示了一款在网站上销售的手表,“原材料的成本不高,但是通过设计提升了产品的价值,带给了使用者独特的体验”,这番话诚恳而实在。

“通过设计触摸未来”是一个较为新颖的观点。魏明认为设计未来是他的一大使命,而科技代表未来,因此在他的设计中可以看到科技的踪影。“现代人离不开通讯工具,从最初的BB机演变成今天的触屏手机,未来是否存在3D的手机?” 这款基于“未来”和“科技”理念设计的手机为他赢得了红点设计奖。

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Upcycling product design 废弃物品回收设计

BY KEVIN 玮晋 CHUENG 张
@ VOL 22 ON OCT 18, 2014

“利用本地废料设计新产品” 首先他简述了自己的经历,读书的时候,老师告知他们做设计的意义是为了改善生活。随后他进入了电子产品行业,面对第一次自己的作品在商铺展现的时候,他觉得需要属于自己的东西,而不是量化产品。看我们的世界正面临着环境危机,他认为,设计师有责任,通过循环利用资源,让这个世界变得更美好。他利用废料来创建新产品,同时也与不同的非政府组织就地取材生产产品。他希望能够激发人们对新视角的产品是怎样制成的,消耗和处理。

"Designs new products with the use of local scrap". At first, he shortly introduced his own experience. When he was a student, the teacher told them that the meaning of design was to improve life. Later on, he entered the electronics industry. When it was the first time for him to show his work in the shop, he found it necessary to own something his own, rather than quantified products. Realizing that the world was facing an environmental crisis, he felt, as a designer, he had the duty to make the world better through cyclic utilization of resources. He created new products with the scrap, and produced some products with local materials together with various NGOs. He hoped to inspire people’s idea on how the products of new perspective are made and how to consume and dispose them.

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Furniture Design 家具设计

BY MICHAEL LEUNG
@ VOL 22 ON OCT 18, 2014

他分享的主要是一些设计产品和家具, 也有商标或小册子和视觉等的平面设计. 这些设计也曾在荷兰设计周展出,也在米兰等地展出。“专注的是概念,我们旨做概 念设计。目前进行的项目的主题是语言与设计。会发现语言哲学和设计在本质上其实是很相似的,所以我们创建一种文化特色设计的设计方法。’’他说道。

Michael Leung 梁展邦

Michael shared some of their main design products and furniture and also some graphics design such as logos, booklets and visual identities. These designs have been exhibited in Milan and many other places. Their attention to "idea", aimed to make their design conceptual. "The subject of our current project is about language and design". "We believe language philosophy and design are similar in essence, so we are creating a new culture and a characteristic design method''.

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Industrial Design 工业设计

BY WANG PENGXI 王鹏熙
@ VOL 22 ON OCT 18, 2014

他分享的是曾打动他本人并给他留下深刻记忆的设计。这些设计包容万象:如如今马路上经常可见的宝马汽车、二战中最优秀的最全能的活塞动力飞机以及时尚的 Dior戴妃包、香奈儿小黑群等产品中的设计元素及记忆等一些细节,来阐述优质的设计元素不但可以提升产品的辨识度,还能成就经典。

Wang Pengxi shares some old designs that have been impressed him deeply, it includes: BMW cars, most excellent piston engined aircraft in the War II, and the fashionable Lady Dior bag, the Little Black Dress of Miss Chanel etc, those high class design ideas, details and memories are like signatures that nobody can't forget and which make them classical.

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Intuitive Measures

BY SELMA DURAND
@ VOL 5 ON SEP 14, 2015

Selma Durand is an industrial designer focusing on simplifying complexity to create intuitive products and meaningful design experiences. As an industrial designer at IDEO in New York, she designs products, spaces, interactive experiences and is particularly attentive to users' everyday relationship with objects, focusing on the weight of our lives! Learn to measure with Selma!

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The Product Design Journey

BY DAVID JUSTIS
@ VOL 2 ON NOV 01, 2018

As and Industrial Designer, David Justis is part of a relatively rare breed of creative professionals. For the past ten years he’s provided vision and design direction for the overall look of Kicker’s after-market car audio, home & personal, marine and powersports audio. Through empathy, observation, ideation, concept development, an understanding of materials and process, and copious amounts of sketching, David helps bridge the gap between engineering and aesthetics, which plays an integral role in creating a cohesive look for product lines that reflect a strong brand identity.