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BY EMANUEL JOCHUM
@ VOL 4
ON FEB 27, 2014
Graphic designer Emanuel Jochum does researches in flexible design systems for dynamic brand identities. He gives us a lecture where we will get insights into contemporary approaches to branding and find out what »Brand Holism« is all about. (In German)
Your Personal Digital Brand - You Already Have One! Are You Controlling It?
BY DANA ZURBUCHEN
@ VOL 16
ON FEB 18, 2016
An effective LinkedIn profile includes much more than career data. How do you create a profile that is engaging and effectively highlights your personal brand? Join personal branding coach Dana Zurbubhen for this interactive workshop where you'll learn step by step how to enhance your LinkedIn profile with your personal brand's message. LinkedIn CEO Jeff Weiner liked the tips so much he shared them with his own LinkedIn followers!
Which Superhero Are You? Discovering Your Personal Brand
BY BRAD DRESSLER
@ VOL 9
ON NOV 29, 2016
Brad Dressler believes that every hero is different and so is every person. Everyone has a personal brand. He discusses personal brands and how your brand shapes perception of yourself.
Your Brand Is Bullsh!t
BY KEVIN SMITH
@ VOL 10
ON FEB 09, 2018
All that glitters is not gold and this is never more true than in a day when online profiles, avatars, and "branding" has taken over how we package ourselves. While the world becomes obsessed with creating "personal brands," Kevin Smith argues that the true worth of a brand is in its dependability, and in order to achieve this, we have to understand our leverage points then double down on who we are.
Identifying & Creating a Cohesive Personal Brand
BY JORDAN HEFLER
@ VOL 11
ON FEB 15, 2019
Marketing yourself can be uncomfortable and overwhelming, but in today's digital age having a personal brand is more important than ever. Jordan Hefler shares her pro-tips for how to identify the common threads of your work to create a cohesive and authentic personal brand that can organically evolve over time.
7 Building Blocks of Every Great Brand
BY LEW SHERWOOD
@ VOL 24
ON JUN 15, 2018
Lew Sherwood is President and Chief Branding Officer of Strategic Thunder Advertising & Branding. Over the past 40 years Lew has developed successful branding and advertising programs for blue chip companies such as Bulova, The New York Daily News, Buitoni, Hyatt Hotels, Bristol Myers, Pierre Cardin, Heinz, Psychology Today magazine, Beech-Nut Baby Food, the countries of Portugal and France, Walt Disney Pictures, and many others. Tonight Lew will pull back the curtain and show us some of the industry insider secrets of creating a major brand.