PechaKucha Presentation

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Kristjana S Williams

Illustrator, Interior Design, Fashion Design in London

International Art & Design Festival 2014

PRESENTED ON JUL 25, 2014
IN LOULÉ @ VOL 1

Icelandic born artist Kristjana S Williams studied graphic design and illustration at Central St Martins and quickly gained critical acclaim as Creative Director of Beyond the Valley for 8 years.

In 2012, Kristjana S Williams Studio began creating fne art pieces, art prints and furniture.

The studio’s latest project presented a one of a kind collaborative audio-scape print journey at the spectacular Shanghai Exhibition Centre. Flying spirits were draped in beautiful traditional Chinese silk robes printed with Kristjana’s signature intricate art works, the masks are incredibly delicate hand paper-cut sculptures which crown each creature. The intrigued masked spirits followed the audience intertwining around the bamboo forest with mystical allure. Amongst the atmospheric surroundings, the creatures enticed visitors into listening to their unique, individual sounds through suspended Momentum headphones by German audio company, Sennheiser.

Previously in 2011 Kristjana S Williams and Beyond the Valley presented an interactive print journey at the V&A during London Design Festival, a show inspired by an interest in the way new technologies can be used in interiors and fashion design.
The illustrations juxtapose strong graphic lines with intricate victorian engravings creating incredibly striking and unique art work. Comprising of very intricate collages of material that have been collected from victorian engravings, photographs taken, found objects and real leafs and twigs.

Inspiration lies heavily with layering nature upon nature and ‘the symmetry in all things living’ which stems from the artists childhood in Iceland. When growing up the artist found nature there stark and unforgiving. Never seeing trees or colourful butterfies or exotic fowers – everything seemed grey. Now in retrospect, feels the complete opposite as though the colours and landscape are like nowhere else in the world. Each piece created by the artist is it’s own universe of botanicals, atmosphere and animals, each born and grown from the things that have inspired her since being a child in Iceland.

Williams’ work has become well known throughout the industry, 2013 saw the studio Highly Commended for ‘Best Use of Colour’ at the Dulux Colour Awards. In 2014 Kristjana has already won a D&AD award, a New York Festivals Grand Prix & First Prize and lastly shortlisted for the Cannes Lions Festival of Creativity.

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International Art & Design Festival 2014

BY DR. TOMAS KAISER
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International Art & Design Festival 2014

BY AIDAN WALKER
@ VOL 1 ON JUL 25, 2014

"I work where verbal and visual intelligences meet and create good things together. Whatever your communications project - website, book, magazine, exhibition, conference, seminar - I can make it read better, look better and work better. By adding value to your communications, I add value to your company. After years as a distinguished editor in chief of design magazines, I happily inhabit the unfamiliar territory between design and content. Words are my business. And I speak the language of design. I ask penetrating questions, and I listen carefully to the answers."

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International Art & Design Festival 2014

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@ VOL 1 ON JUL 25, 2014

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